Two years ago I thought this product was liquid gold it was only a matter of time, no matter what happened in the world, he says, referencing COVID-19. Everything you ever wanted to know about Linkedin & more There are also five tasty flavours to choose from, including Original Cacao, Chili Cacao, Rose Cacao, and Matcha Mint Cacao. Pear juice is commonly taken in Korea to reduce hangover symptoms. . I think the answer is yes. Sydney fashion label Katie Perry has prevailed in Federal Court against popstar Katy Perry over a trademark infringement from 2014. Who doesnt love hot chocolate on a cool winter night? Bae Juice product is a 100% pear juice which claims to reduce common hangover symptoms such as headache, dry mouth, and sore throat, when consumed before alcohol consumption. We had lots of boozy nights and Sumin's family often gave me Korean pear to help reduce my hangovers as we had a busy agenda. The company has also seen its products stocked in major supermarket chain Woolworths. . We celebrated pretty damn hard for this one. Having said that, making sure you eat a decent meal and consuming plenty of water while also getting a fairly early night will also do wonders for your hangover. After 30 minutes, all subjects consumed 540mL of alcoholic spirits. I remember so clearly telling our manufacturer, as 23 year old, we were going to get this amazing product in 1000 stores and be a big brand in Australia, and its insanely rewarding to have partly completed that.. Broadsheet is a trade mark used under licence by Broadsheet Media Pty Ltd from BM IP Pty Ltd as trustee for the BM IP Trust. After positive feedback from family and friends trialing early test versions of the product, OSullivan flew back to Korea in late 2018, visited the countrys largest pear juice factory and put in an order for 50,000 units of what hes now selling as Bae Juice. 21-Jul-2021 at 02:36 GMT, Related tags The Korean pear has been consumed for over 3000 years in South East Asia and luckily for us, it has an enzyme inside called DHM which helps reduce hangovers and is only found in the Korean pear, says Tim O'Sullivan, Co-Founder & Managing Director of Bae Juice. Inside this chocolate compendium, find an array of treats, including pralines, bunnies, hot cross bun bites, and more. COVID-19 and APAC's food and beverage sector: All our coronavirus newsin one place. The latest stories, funding information, and expert advice. Gostencnik told us: We saw how big of a market it was in South Korea.. Youre in luck because we have sourced, squeezed, and packaged an all natural hangover remedy used to heal dry mouths and sore heads for centuries. The pear juice. Hunted + Gathered are Melbourne chocolate makers, focusing on the flavours of the cacao bean. | Technical / White Paper. We walked down to Bar Bambia new addition to ACDC lane, where Cherry Bar used to beand were totally swept away by its neon lights, electric fun vibes and irresistible spicy margs. They have a freckled easter egg, mini egg cube, honeycomb flat eggs, macadamia butter crunch, salted toffee almonds and more. Check prices, specials and sales from supermarkets Aldi, Coles and Woolworths . Did it work? said my excited housemate as I trundled downstairs. According to Gostencnik, Bae Juice is the first Korean pear juice and hangover prevention drink to enter the Australian market. Bae Juice moves mainstream. Over the following weeks I experimented with alcohol consumption and pear juice. Its quite ironic when we started the business we thought wed have to pretend to be absolute gurus for people to take us seriously, but weve been surprised that actually the more raw and authentic we are, the more open others are, he said. Val Morgan Digital. The brand and packaging is Australian designed and the products are shipped in ready for sale. In fact, Professor Manny Noakes from the CSIRO told news.com.au back in 2015 that there was some validity to the claim that consuming 220mL of pear juice prior to alcohol consumption could reduce blood alcohol levels by 20 per cent and reduced the symptoms of a hangover. Reportedly helping prevent symptoms of a hangover, the products has no competitor in Australia currently. Follow the directions on the package for the lemon Jello. EDITOR-IN-CHIEF COMMENT: Blackmores sale - a best-case outcome for all concerned? Korean pear juice brand Bae Juice will now be stocked in 900+ Woolworths stores Australia-wide, as the Melbourne-based team signs on its biggest retail deal to date. That it assists in a faster-recovery time for hangovers, after a big night. Crush your graham crackers and mix half with sugar and melted butter. While not the most delicious thing Ive ever tasted, its really quite pleasant and I would choose to do it again. The pasteurised juice comes in 120mL pouches, and one pouch contains the juice of one Korean pear. We have worked seven days a week for the last two years, sacrificed every dollar we have made into this business and this is what we worked so hard for, we couldnt be happier, said Bae co-founder Tim OSullivan. Cheeky weeknight drinks? the back of the pouch asks. They also have Easter hampers that have a little of everything so you can decide which treats to give to who. Choose Time of Delivery. To get to the bottom of why this works so well, I decided to ask a few more questions to O'Sullivan. [Woolworths] was really into it straight away.. Woolworths provides general product information such as nutritional information, country of origin and product packaging for your convenience. The pair had no formal plan, but by the time they landed back in Melbourne they had secured a supplier and manufacturer, and nine months later the fledgling Bae Juice named for the Korean word for pear business was born. Although weve been more isolated than ever before, its incredible to still see so much growth, with new businesses popping up and beautiful new structures being built to house them. This constant nausea? We drank many. The next day I awoke feeling not terrible. I would like to start this article with a minute of silence for all the girls who love their wine but have turned 25 or more. Sunday morning came. We investigate. They also come in small and large sizes, so you have enough for everyone. Bae Juice, the Aussie business popularising Korean pear juice Down Under, has inked a big deal with Woolworths supermarkets to stock its products in 900 stores nationwide from October. The main researcher quoted in the now deleted story CSIRO ran on their blog which formed the main body of evidence for the claims stated that the research she had seen was limited but did appear to show that eating (or drinking) a specific kind of Korean pear (so not pears in general, just to make that clear) did appear to have alcohol mitigating effects. For someone that usually clears a day in the diary after a big night out, this was pretty massive for me. An enthusiastic Mr OSullivan brought samples home with him and conducted market research on friends, family and customers at the cafe, and the feedback was so overwhelmingly positive that he and Ms Do were back in South Korea just two months later. Other Co-Founder Liam Gostencnik adds, The deal with Woolworths is proof that Bae Juice is making inroads in the Australian market, it is an indication that our strategy of building a portfolio of independents has been successful, it has been anchored by a surging consumer demand for our product. I followed the straightforward instructions on the packet: drink before alcohol consumption. Bae Juice conducted an internal randomised trial on 14 healthy young people to examine the effects of the pear juice before alcohol. This bean-to-bar establishment is a favourite for many, and its Australian owned. and Conditions, Privacy Based on our own experiences and analysis during the trials before launching Bae Juice we found Bae works most effectively following the consumption of a 6 pack of beer or a bottle of wine. We were spending thousands on public relations, social media and all that stuff. To find your nearest store head to our website. But, being English, I probably over-indulge on occasions when the situation presents itself and, as such, am more than familiar with the cosmic uncertainty and foggy, anxiety-ridden days that follow. It helps break down the alcohol and takes the edge off your hangover, so you feel a bit better, argues OSullivan, who wants to make it clear that Bae Juice wont completely prevent hangovers just make them a lot more bearable, as long as you consume it before you start drinking. Bae Juice founders Liam Gostencnik, left, and Tim OSullivan. Before we begin, you might be wondering, what on earth is this Bae Juice? Food and Drink The Best New Drinks to Add to Your Bar Cart Bring on the vacay vibes By Natasha Bazika Published on 31/03/2023 at 02:12 Some of our customers even say it helps with cold and flu symptoms, Gostencnik added. To have our products which nobody had ever heard of 18 months ago in almost 1000 stores is something were really proud of. So to get the full effects, you may need to double up or even quadruple up (which I tried, only to come to the conclusion that if youre so far gone you think you need four Bae Juice, youre probably beyond help). Bae Juice co-founders Liam Gostencnik, Tim O'Sullivan and Sumin Do (left to right). Koko Black The Burrow of Hidden Treasures, Cadbury Marvellous Creations Easter Range. On a Saturday afternoon I sat on my couch examining a packet of Bae Juice (bae is Korean for pear) a purported prophylactic hangover remedy that, according to the packaging, has been used to prevent dry mouths and sore heads for centuries. In early 2018, the cafe co-owner jetted off to South Korea with partner Sumin Do, now 25, and was introduced to a local tradition that would soon become a lucrative business idea. Tradies stylish idea makes $1m a month. Can I get it in an intravenous line please? Two double zinger burgers, fries and large cokes later, we were in an Uber on our way home. With Bae Juice, you can be your best hangover-free self, just like you were in your very early twenties, but with better taste. I was intrigued, and decided to take this experiment further in pursuit of the noble calling of scientific understanding. Dan Murphy's is a . I dont know whether it was the Bae Juice or the intoxicating energy of Bar Bambi (or both! Honestly, it took me back to my just-finished-school era, when Id just started drinking cocktails and didnt understand why people would always complain of hangovers the next day. Then theres the biggest egg, which you might need to share. Category: Drinks. He positions the product not as some miracle cure but as something that just takes the edge off, which, if youre prone to feeling completely out of sorts the day after, could be quite attractive. We went and had coffee, brekky, and then took a trip down to Woodlands in Oaklands Junction, for a spot of horse-riding. Work Health & Safety Show Brisbane announces line-up of speakers. I was so aghast I nearly fell out of bed (which would have probably given me the headache I was missing). It is now present in 987 Woolworths supermarkets, and earlier this year, signed deals for 241 Dan Murphy's and 400 BWS stores across Australia. Mr OSullivan said the brand new deal meant Bae Juice was on track to become a $1.5 million-plus brand in Woolies. The fruit of the East Asian pear tree known in the Latin as Pyrus pyrifolia act on the key enzymes involved in alcohol metabolism, alcohol dehydrogenase (ADH) and aldehyde dehydrogenase (ALDH) to speed up alcohol metabolism and elimination or inhibition of alcohol absorption. More like, a gentle buzz. Functional foods and drinks Nationwide News Pty Ltd 2023. Our site uses cookies. This family-run business handmakes all its chocolates and they ship nationwide. Find out more about our policy and your choices, including how to opt-out. The plumber left school in Year 11 but a business that he started in his bedroom has boomed, and even saved peoples lives. It has been a hectic rollercoaster every minute of the last two years but reflecting on the journey, it has been awesome, he said. We barely slept over the last week, it was so stressful, OSullivan says. The studies they looked at used a hilarious-sounding "14 item hangover symptom scale" to show that drinking 220ml of juice from that pear does appear to have specific effect on concentration the following day. Give the kids the gift of adventure this Easter, with Koko Blacks Burrow of Hidden Treasures. Bae Juice is 100% Korean pear juice. Consumer outlook and Market innovation in Sauces, The latest plant-based beverage trends in SEA, Upgrades and opportunities: Kraft Heinz pumps investment into Indonesia, eyes meat replacement innovation, Growth Asia Summit 2023: Advance agenda published - check out the high-profile speakers and key topics for our flagship summit, Keep them peeled: Aussie agri-giant GrainCorp sees scope for healthier baking range growth in Asia, GALLERY: The top 10 most read APAC food and beverage industry stories in April 2023, Future-proofing beer: Value-oriented and alcohol-free brands enter spotlight for Carlsberg, Sustainable snack: CJ CheilJedang upcycles manufacturing by-products into nutritional chips, Kirin / Blackmores deal Exclusive analysis: Japan giant eyes immunity growth and functional food innovation. That was my first experience with it and from that day onwards, Ive just lived and breathed the pear. . That was until the weekend just gone, when Bae Juice themselves challenged me to go on a night out, and then an adventure activity the next day all to prove that Bae Juice really does work and that you can be adventurous the morning after a night out. Initially, Bae Juice was stocked in independent grocers and bottle shops before being picked up by selected Dan Murphys stores in Victoria and NSW. This information is intended as a guide only, including because . There are two kits, a Messina dulce de leche and coffee cocktail or a Lindt chocolate espresso martini. Bae Juice has already earned a great reputation for its natural health benefits, and weve heard its also popular among those with a reputation for having a little too much fun.. But that hasnt stopped him from landing a life-changing contract without a fancy degree. Aside from drinking the juice before my night out, I didnt take any special precautions to try and prevent a hangover. The Messina cocktail is served in a chocolate egg because its Easter and comes with Baileys Irish creme, cold drip coffee and Mr Black coffee liqueur. I wanted to find out further though what exactly was going on here despite Tims probably accurate warnings that people are less interested in the science and more in having a working product. You can fill up your basket online and have everything you need delivered straight to your address. I still couldve used some water, but mostly, I just felt tired. Get the latest from Thrillist Australia delivered straight to your inbox, subscribe here. Learn more about our use of cookies: Cookie Policy, I Road Tested Bae Juice, The Korean Pear Hangover Prevention Drink, The Bridge Australia Beckons: Heres How to Tune In. Ok guys, Im going to be honest with you. Product ratings and reviews are taken from various sources including bunch.woolworths.com.au and Bazaarvoice. The company first launched in 2019 and made its way into 1000 stores by October in 18 months. Can These Complete Strangers Build a Bridge and Get Over It? Haighs has stores in NSW, ACT, VIC, and SA, or you can order online. DHM will reduce the degree of drunkenness for the amount of alcohol drunk and will definitely reduce the hangover symptoms.. We have worked seven days a week for the last two yerars, sacrificed every dollar we have made into this business and this is what we worked so hard for, we couldnt be happier, says Co-Founder, Tim OSulivan. The trio hope to expand their products into other Australian retailers in future. Although their storefront is in Sydneys Southern Highlands, they do ship nationwide, so happy shopping. Korean pear juice brand Bae Juice will now be stocked in 900+ Woolworths stores Australia-wide, as the Melbourne-based team signs on its biggest retail deal to date. Bae Juice, made in South Korea from Korean pears. 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Beers and bean dip are an undefeated duo-but try this Honduran version made with quesillo and chorizo. For instance, Zeno Functional Foods developed a protein bar (SOBAR) that is said to reduce alcohol absorption through the formulation of milk protein and insoluble oat fibre, which holds alcohol in the stomach longer so it can be more efficiently inactivated before its absorption. They also have fun flavoured bars, including strawberry and pistachio, sour cherry and vanilla, and fig and wild orange. Their bars make for a unique gift this Easter, and the range of options makes it easy to find something people will like. The Woolworths deal was negotiated by FMCG consultants at Thrive-Collective, a decision OSullivan says was the right one, given how daunting the complexities of negotiating a 900-store deal were. There was a fantastic article on the CSIRO and there are also a number of studies on DHM where people have been given placebos & alcohol to test the pears' effectiveness. "Some people were saying it . I mean of course we drank responsibly, stayed hydrated, ate post-dinner snacks etc, but we didnt hold back on the margs either. Find the range here. It called for celebration and it necessitated wine. Which I needed, because about an hour later I poured myself a glass of wine, then poured myself many more, before heading to a bar with friends for some hands-on research. Some people were saying it prevents you feeling dehydrated, others were telling me it helps with your headache.. Not only was it beautiful riding around open paddocks on horses, but I felt so accomplished, like Id won a competition or something. Bae Juice co-founder Tim OSullivan came across the remedy after a number of drunken nights in South Korea about 18 months ago, when he learned that locals have been drinking pear juice to combat hangovers for generations. pear The deal with Woolworths is proof that Bae Juice is making inroads in the Australian market, it is an indication that our strategy of building a portfolio of independents has been successful, it has been anchored by a surging consumer demand for our product, he said. Bae Juice claims its anti-hepatotoxic properties help the . Its a fun way to gift easter chocolates. verandah on racecourse happy hour. This week, shoppers will be able to get their hands on the juice even easier, with the new partnership between Bae Juice and Woolworths. First stop: a civilised dinner at Societyone part of Chris Lucass 80 Collins Street empirewhich consisted of oysters, champagne and yuzu poached crab meat, and was divine. Feb 16, 2021 Bae Juice lands 600+ store deal with Dan Murphy's and BWS Following the recent 987 store deal with Woolworths, the Bae Juice team have landed another huge milestone confirming 240 Dan Murphy's stores and 400 BWS retailers across Australia. A trip overseas to meet his girlfriends family ended with the discovery of liquid gold for young Melbourne barista Tim OSullivan. Probably too many people like me asking the same questions to the serious science body. All times AEST (GMT +10). You can buy Bae Juice online here. Perfect for those beach days and backyard BBQs. I dont actually tend to suffer too badly from hangovers. Its 100 per cent fruit juice, were not overcomplicating it.. To be updated with all the latest news, offers and special announcements. Check out bae juice 100% korean pear juice 120ml at woolworths.com.au. Their caramel marshmallow eggs look like the real deal, and when you break it open, the yellow caramel resembles yolk. But it was common knowledge that it helped hangovers and it was awesome Id wake up feeling fresh, even though I didnt put two and two together at first and I thought it was too good to be true.. Would recommend to anyone and everyone right now. Not ideal. Data shows that consumers liking and thirst for plant-based beverages is growing rapidly, especially in Malaysia, Singapore, Philippines and Indonesia. See Beverages We were full of energy and banterwe were even busting out some dance moves from our perch up at the bar. Terms OSullivan and his partner Sumin Do were in the country visiting family, so they asked Dos mother who grew up in the city of Naju, a center for the production of the fruit that even has a museum dedicated to it to explain the pears healing qualities. BWS is a liquor retailer in Australia owned by Endeavour Group, with more than 1,000 stores nationwide. Dan Murphy's is a . Bae Juice, however, is only sold in 120ml pouches. All this boozing means they have a strong affinity for the pear, something that Bae Juice co-founder, Tim OSullivan noticed when he spent some time there. Tim OSullivan was expelled from high school. Get the latest from Thrillist Australia delivered straight to your inbox, subscribe here. Copyright © 2023 Private Media Pty Ltd. Publishers of smartcompany.com.au. Were lucky, but sometimes you make your own luck, OSullivan says about Bae Juices success. The night in question I consumed two pear juices, per Tims recommendation for a bigger night as, unknown to me, none of my housemates had work the next day and were happy to continue pouring the vino until the early hours. Whether your giftee likes dark chocolate or speckled eggs, the Foraged Feast Gift Pack is the perfect gift for even the fussiest of chocolate lovers. The business ran into some cashflow stress earlier this year, which was solved by taking a step back and reassessing their priorities. Like what you see? View available times. Bae will always work, but it has a variety of measures and circumstances. Bae Juice 100% Korean Pear Juice Price: $4.00 . Beverages & Juices. Given I missed lunch, Im buzzing after half of it. As we walked down Flinders Lane, we realised that we were, infact, quite tipsy, so we did the only appropriate thing: went and got a late-night Maccas feed. I pulled myself out of bed and made my way to the bathroom where I wasnt shocked by what I saw in the mirror. Ms Peacock is the brainchild of Lisa Morley, a trained pastry chef and chocolatier, so expect big flavours, and fine chocolates such as chocolate coated candied macadamias. Dont miss a day of your industrys news, subscribe to our daily digital news, TODAY. In particular, reductions were seen in blood acetaldehyde levels, the toxic metabolic thought to be responsible for the hangover symptoms when consuming pear juice prior to alcohol. At this point weve had around six standard drinks each. It is now present in 987 Woolworths supermarkets, and earlier this year, signed deals for 241 Dan Murphy's and 400 BWS stores across Australia. We were officially no longer a concept or an idea; we . We go to the nearest bar and decide to swap to wine because usually thats a pretty hangover-inducing choice to make. Then again, those things dont always go hand in hand with a wild night so maybe reaching for a pouch of pear juice is the best youre going to get if youre determined to treat your body like a bin. If you have kids or a lot of family members to gift for, get the Hippity Hop Pop-Up Box. Obviously. Formulation Bae Juice definitely still works after a few drinks, pushing a real focus on BEFORE helped with our overall messaging as we had to educate a market. The nightlife vibe is very much still alive and well, and its honestly relieving that we all seem to remember how to have fun. Ferrero Rochers new Easter collection includes iconic favourites such as theFerrero Rocher Golden Squirreland theGrand Ferrero Rocheras well as some new additions, including the much anticipatedFerrero Rocher Golden Easter Egg delicious milk chocolate and hazelnut egg with three iconic Ferrero Rocher packaged in a beautiful gold gift box and the Ferrero Collection Easter Eggsnow available in a caramel flavour. Bae Juice has plans to export to New Zealand by this year, and is eyeing the US and UK markets next year. Were excited to help this Aussie start-up grow as we introduce Bae Juice across our supermarkets nationwide from October this year, Ms Lombardi said. Get the best of Broadsheet straight to your inbox, 2023 Broadsheet Media. where to find bae juice in woolworths. where to find bae juice in woolworths. That it assists in a faster-recovery time for hangovers, after a big night. I hardly ever get nausea and Ive never thrown up the next day. The company is eyeing a distribution into Asia. Theyre the best! The deal with Woolworths is proof that Bae Juice is making inroads in the Australian market, it is an indication that our strategy of building a portfolio of independents has been successful, it has been anchored by a surging consumer demand for our product, said fellow co-founder Liam Gostencnik.
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