). PSAs use ethos, pathos, and logos, which makes them effective. Distraction can be broken down into three overarching types. Concerns Regarding the Use of Fear Appeals. ). Public service announcements are a great way to communicate. The students in this sample reported that they did text while driving even though most students (44.1%) strongly disagreed that the PSA made texting while driving seemed more dangerous than it actually was. 10.4236/ajc.2015.34008, Exploring the Effectiveness of Distracted Driving PSA (Public Service Announcement), 1School of Journalism & Mass Communication, Texas State University, San Marcos, TX, USA, 2Department of Media & Communication, Sungkonghoe University, Seoul, South Korea. Course Number: Date: Can A PSA Help Reduce Distracted Driving Accidents? Texting while driving is 6 times more likely to get you in an crash than drunk driving. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Lennon, Rentfro & OLeary, 2010: p. 96
A commonly used strategy in social cause advertising seems to be appealing to fear. In addition to providing great turns of phrase like stupid death by smartphone, it also offers a common-sense solution (with no handholding required). But nothing has quite the visual impact of ads, public service announcements and other videos aimed at curbing distracted driving. The questionnaire was comprised of dichotomous (yes/no) questions to obtain background information, as well as Likert scale questions in which respondents indicated their level of agreement or disagreement regarding perceptions of the PSA, and demographic items. When asked to rate their agreement on the statement, It is less dangerous to read text messages while driving than to write them, a slight majority (34.3%) reported that they strongly disagree. This phenomenon is an important topic of study because it is prevalent in American society and can have grave consequences. She was killed when rescuers were unable to get her out of the burning wreckage. You also have the option to opt-out of these cookies. A reliable construct, it has a reported Cronbach alpha of 0.95 (
2.3. 46 Words1 Page. Part One 1. With this in mind, it may be necessary for social marketing messages to either include more intense fear-arousing content or try an alternative approach altogether if they are to successfully impact young adults. This theory, created by
). To receive email updates about this topic, enter your email address: We take your privacy seriously. LaTour & Zahra, 1989
WASHINGTON U.S. Transportation Secretary Ray LaHood today released a new public service announcement (PSA) promoting the U.S. Department of Transportations Faces of Distracted Driving series, which has been viewed over 100,000 times since its launch in November 2010. The majority of respondents said that they see safety and PSA messages when they are on the road. Laurie Hevier St. Paul, MinnesotaWATCH: http://www.youtube.com/watch?v=_pHBWyUQxx4On April 15, 2009, 58-year-old Julie Davis set off for a hike with her best friend in Rudolph, Wisconsin.
How to Prevent Distracted Driving | American Family Insurance - amfam.com This fact sheet provides an overview of distracted driving and promising strategies that are being used to address distracted driving. Lennon, Rentfro, & OLeary, 2010
1) Social marketingits uses and appeals. Public service announcements are a great way to communicate. In his study,
LaTour & Zahra, 1989: p. 61
Is Parallel Parking On The Driving Test In Ny? Several federal regulations target distractions for workers: NHTSA has issued voluntary guidelines to promote safety by discouraging the introduction of both. The 30-second PSA, Get the Message, features clips from people who lost loved ones in distracted driving crashes and have spoken out through the U.S. Department of Transports Faces of Distracted Driving campaign. According to a study posted on toddminerlaw's website it states that research hasshown that Florida is the second worst state in the us for distracted driving. Distracted driving is one of the fastest growing safety issues on the roads today. Part One Write the claim you will present in your argument essay. Lennon, Rentfro and OLeary (2010)
, while intentions are a good predictor of behavior, they are far from a perfect measure (p. 212). Loren Vaillancourt Huron, South DakotaWATCH: http://www.youtube.com/watch?v=NdQDTmKY0vYOn May 20, 2009, 21-year-old Kelson Vaillancourt was riding with a co-worker to a job site when the driver became distracted and failed to yield at a stop sign. The distractions comes from text messages, phone calls and radio. But in fact, these technologies distract our brains even long after youve used them.. The 30-second PSA, Get the Message, features clips from people from across the country who lost loved ones in distracted driving crashes and have spoken out through the U.S. Department of Transportations Faces of Distracted Driving campaign. ;
Lennon, Rentfro, & OLeary, 2010: p. 96
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. This issue presents a problem for social marketers because the advertisements they create are seemingly reached by primarily one gender instead of both. Bruner, 2009
Other types of distracted driving. Nicholson & Xiao, 2011: p. 2529
Anderson, 1995: pp. Lewis, Watson, Tay and White (2007)
Necessary cookies are absolutely essential for the website to function properly. ). U.S. Department of Transportation Releases Faces of Distracted Driving Public Service Announcement, http://www.youtube.com/watch?v=vjmlv1rbGKE, http://www.youtube.com/watch?v=rr7TfwtO17I, http://www.youtube.com/watch?v=NdQDTmKY0vY, http://www.youtube.com/watch?v=dPrZCCjrFLs, http://www.youtube.com/watch?v=VDKOiMSkLxY, http://www.youtube.com/watch?v=aG79X-hYJ_E, http://www.youtube.com/watch?v=Z6iCrZ4AIpw, http://www.youtube.com/watch?v=RcRTwKminbQ, http://www.youtube.com/watch?v=_pHBWyUQxx4, http://www.youtube.com/watch?v=_vB22cW1ZMY, Office of the Assistant Secretary for Research and Technology. Davison, 1983: p. 3
Lewis, Watson, Tay amd White (2007)
The National Highway Traffic Safety Administration administered a survey in 2009 that reflected an increased frequency of electronic device use while people were driving (
Cell phone records indicate that the driver was texting just prior to the collision. define a fear appeal as a persuasive communication attempting to arouse fear, promoting precautionary motivation and self-protective action (p. 97). RQ 2 explored what, if any, differences exist between males and females with regard to their response after viewing the PSA. The questionnaire focused mainly on the behavior of texting while driving because, according to the
In the United States, over 3,100 people were killed and about 424,000 were injured in crashes involving a distracted driver in 2019. Wilson & Stimpson, 2010: p. 2213
Business Hours:9:00am-5:00pm ET, M-F. ). In 2022, the U.S. Department of Transportation released the, In 2021, Congress provided resources to add distracted driving awareness as part of drivers license exams as part of the. Heart of the issue will overcome bias Judy Teater Spring Lake, MichiganWATCH: http://www.youtube.com/watch?v=Z6iCrZ4AIpwOn January 19, 2004, Judy Teater and her 12-year-old son Joe were driving to an after school activity when a young woman behind the wheel of a Hummer and talking on her cell phone ran a red light and slammed into their vehicle. In this manner, students could describe their reactions to the PSA and their motivations to engage in distracted driving behaviors open-endedly. Essentially, the theory posits that individuals will experience four processes when they are exposed to a threatening message: they evaluate how severe the threat is to them, the likelihood that the threat will affect them, how to eliminate or manage the threat, and whether they are able to perform the actions necessary to cope with the threat (
Efforts to stop people from texting while driving are not working, as shown by the numbers. 2.2. Elissa Schee St. Augustine, FloridaWATCH: http://www.youtube.com/watch?v=_vB22cW1ZMYOn September 23, 2008, 13-year-old Margay Schee was riding home from school when a semi-truck slammed into the back of her school bus near Citra, Florida. Bruner, 2009: p. 15
Hastings, Stead, & Webb, 2004
Bruner (2009)
Are distracted driving PSAs effective? | Jerry That is, advertising messages in this category may grasp audience awareness in the short-term, but may not necessarily accomplish the objective of enhancing driver safety in the long-term. ). When asked the question, How often do you write/read text messages while driving? the majority of respondents (61.8%) answered that they did so sometimes and 10.8% answered frequently.
argument_organizer4.rtf - Argument Organizer Choose one of Based on.
Distracted Driving (Psas) - 931 Words | Bartleby With a major increase in distracted driving and the two million accidents associated with it, the government has tried to change behaviors with PSAs. ). measured the responses of a sample of 229 people to multiple news releases; these researchers also found support for the existence of the third-person effect in their experimental study. The cookie is used to store the user consent for the cookies in the category "Performance". After sifting through hundreds of online distracted driving videos, here are eleven of the best distraction-related clips that highlight the problemand even propose a few solutions. Distracted driving is a leading cause of car accidents in the country. Source: National Highway Traffic Safety Administrationexternal icon, 2019, Sourceexternal icon: Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019. Yellman, M.A., Bryan, L., Sauber-Schatz, E.K., Brener, N. (2020). 78.4% of respondents disagreed with the statement The PSA is too graphic. This result could be explained by the fact that the particular PSA shown did not utilize extreme gore as some fear-arousing advertisements do; it could also reflect the notion mentioned in the previous literature that adolescents today are more accustomed to frightening appeals in the media. These campaigns generally fall under the umbrella term of social marketing. ;
All the videos on this list so far have focused on the problem. Cookies used to enable you to share pages and content that you find interesting on CDC.gov through third party social networking and other websites. This website uses cookies to improve your experience while you navigate through the website. points out, one can die by being a distracted driver themselves or as a victim of another individual driving in that manner.
DISTRACTED DRIVING - Adobe Slate A 30-second PSA against distracted driving from the National Highway Traffic Safety Administration served as the independent variable. Washington, DC 20590855-368-4200. 1200 New Jersey Avenue, SE In their study of road safety advertisements,
There are three main types of distraction:2, Sources: National Highway Traffic Safety Administration, 2010-2013external icon, 20142018external iconand 2019external icon. This study took a quantitative approach to examine the relationship between the independent and dependent variables, and answered the aforementioned research questions. Argument OrganizerChoose one of the following questions to answer for the argument essay in this module.Does our state do enough to prevent distracted driving?orCan a Public Service Announcement (PSA) help reduce the number of distracted driving incidents?Part OneWrite the claim you will present in your argument essay.Write the counterclaim that you will refute in your argument essay. chastise social marketers for their pervasive use of threatening messages and describe their concerns regarding the negative effects of these campaigns. The researcher first wanted to know how many individuals in the sample had previously seen the PSA used in the present study. As quoted by
The sample was comprised entirely of university students, who were critiqued as being a relatively homogeneous group (
The subjects in the study did find the illustrated behaviors to be more distracting that they previously believed, a seemingly positive effect of the advertising appeal (
But opting out of some of these cookies may affect your browsing experience. National Highway Traffic Safety Administration. The cookie is used to store the user consent for the cookies in the category "Analytics". What makes PSAs effective? Lewis, Watson, Tay, & White, 2007
Many government agencies and nonprofit organizations in the United States utilize social marketing; their prerogative is to induce those who view the advertisement (i.e. The results of this study demonstrated that participants who viewed the self-efficacy PSAs were better able to discourage others from driving under the influence of alcohol than were the participants who viewed the consequence-based control PSA (
You can review and change the way we collect information below. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. 974- 975, http://dx.doi.org/10.1207/s1532754xjprr0703_03, http://dx.doi.org/10.1016/j.jbusres.2009.02.006, https://www.marketingscales.com/sites/default/files/v6sample.pdf, http://dx.doi.org/10.3200/JACH.56.2.181-184, http://dx.doi.org/10.1017/S0021849903030332, http://search.proquest.com/docview/220130827?accountid=5683, http://dx.doi.org/10.1108/EUM0000000002548, http://dx.doi.org/10.1016/j.trf.2006.05.001, http://dx.doi.org/10.1080/02642069.2011.531124, http://dx.doi.org/10.1177/107769900508200103, http://dx.doi.org/10.1080/00913367.1996.10673511, http://dx.doi.org/10.2105/AJPH.2009.187179. campaign targets teenagers with an ad that compares places where you would text vs. places where you wouldnt.
Exploring the Effectiveness of Distracted Driving PSA (Public Service She was texting at the time of the crash.
Teen's PSA, "Distracted Driving - It's More Than - EndDD