"Following a debut chapter highlighting Louis Vuitton's interpretation of Kusama's most iconic signature, the Dots, the Maison plays up the artist's expressive, joyful spirit in new motifs," the brand shared in a statement. The Capucines handbag, which was launched a decade ago and is named after the Paris street where Louis Vuitton opened his first store in 1854, has become a defining silhouette for the luxury fashion house. On October 6, the French house officially announced Hoyeon Jung, who plays Kang Sae-byeok in the series, as its new global ambassador. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! The series will be set in the same universe as the original show. [1/5]Models walk on the runway during Louis Vuitton's Pre-Fall 2023 Women's Collection show on a bridge over Han river in Seoul, South Korea, April 29, 2023. = GORGEOUS" one fan wrote in the comment section. K-Pop stars BTS have been announced as the latest global ambassadors of fashion house Louis Vuitton. Korean traditional music mingled with contemporary pieces to set the background. As part of louis vuitton brand ambassador list the From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, See here for a complete list of exchanges and delays. 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Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore 6 of Pharrell Williamss biggest luxury fashion collaborations Yayoi Kusama wants her Louis Vuitton collaboration to bring joy Topics Louis Vuitton Livestream Fashion show Seoul Nicolas Ghesquire Its all part of the messaging and less of the functional side of fashion, which is what a traditional influencer might do when they show you how to wear a pair of pants.. I think where things are going is that the idea of having one ambassador is less important or appealing to a brand, and they could have five or six instead that are regionally powerful. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. The world was in one of the thickest, hardest stretches of the COVID pandemic. She joins Zendaya, Hoyeon, & J-hope in the list! And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! Her trajectory as an up-and-coming style star has been thrilling to watch as well. House Ambassador is highest title at Louis Vuitton btw!! More on this: Who Has The Longest Las Vegas Residency? According toBoF,Louis Vuitton's red carpet-related mentions of the Oscars number 86,500, far fewer than Chanel and Dior, which have more than twice as many, but with much steadier growth than the other two brands over the years. Here is a list of K-pop stars who have fronted high-end fashion brands. Louis Vuitton has officially revealed Zendaya as the maisons newest house ambassador, becoming the face of their iconic Capucines bag. Models walked the 795 metre bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquire, artistic director of womens collections at Louis Vuitton. Theyre going to see how far they can stretch it as possible. How well has Wes Anderson's aesthetic aged? At the end of April, Millie Bobby Brown posed for Louis Vuitton's Eyewear SS23 campaign, becoming an official brand ambassador for the fashion house headed by Nicolas Ghesquiere after years of wearing her creations on the red carpet-as she also did a few weeks later at the world premiere of the new season of Stranger Things. The industry leader for online information for tax, accounting and finance professionals. Sign up for THR news straight to your inbox every day. A strong social media presence is essential for the new breed of ambassador, says Thomas Repelski, co-founder of marketing platform Lefty. The 36 Thanks to the success ofSquid Game, her experience with the fashion house that catapulted her to new heights in the fashion world has come full circle and we love to see it. It is no coincidence that in recent years Louis Vuitton has become the driving force behind the record profits recorded by LVMH: 47 percent organic growth during 2021 for the entire group and a 64.2 billion euro revenue last year alone. Only qualifying to enter her first Grand Slam tournament in 2016, within two years, the Japanese-American player had won both the U.S. Open and the Australian Open; in 2020, she became the highest-earning female athlete in the world. Louis Vuitton Spring 2017 ready-to-wear show, Squid Game Star Hoyeon Jung on Her Rapid Rise, BLACKPINKs Jennie, and Whats Next, The Squid Game Director Gave a Major Update About Season 2, Loved Squid Game? My association with Louis Vuitton is the latter. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.". A cultural hub that continues to draw global attention, Seoul shares a common spirit with Louis Vuitton for pioneering the future, reimagining creativity and nurturing savoir-faire. We're excited about this collaboration and can't wait to share the BTS Meal with the world," BIGHIT MUSIC, the label of BTS, said in a statement. by Her World Team / April 24, 2021. The quirky top boasted a trend every fashionista is loving in 2023: the waistcoat. Working with someone like that in South America or Spain makes complete sense.. The news comes three months after BTS helped drive millions of views to the house's men's fall 2021 digital presentation with a social media teaser campaign and one month after all seven superstars wore Louis Vuitton to the 2021 Grammy Awards. The 16-year-olds appointment as The impressive location will see equally 44 At the end of April, Millie Bobby Brown posed for Louis Vuitton's Eyewear SS23 campaign, becoming an official brand ambassador for the fashion house headed by Nicolas Ghesquiere after years of wearing her creations on the red carpet-as she also Louis Vuitton unveils Deepika Padukone as first Indian brand ambassador, Actor Deepika Padukone has been appointed Louis Vuitton's first ever Indian brand ambassador, the French. Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment. SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. A watch company initially hoping to tap Serena Williams as its ambassador decided to partner with her coach instead. This content can also be viewed on the site it originates from. The group did appear in a global campaign for FILAs Project 7 collection last winter, and their other current partnerships include a new temporary tattoo line with Inkbox and an ongoing collaboration with Samsung, with BTS-branded phones and earbuds (which are still available here). The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. For example, in Central and South America there are reggaeton stars who are super megastars over there. On Saturday the creator and director of 2021's Netflix hit drama "Squid Game" Hwang Dong-hyuk participated in the show scenography. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. The epicenter of runway news, street style, and emerging trends. As well as being regularly photographed sporting Louis Vuitton outfits and bags, Padukone has previously modeled for the brand. As part of the new partnership, Jungkook, J-Hope, V, RM, Jin, Suga and Jimin will be teaming up with the French fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances. Part of this strategy is undoubtedly fueled by the brand's heavy investment in marketing, but the method behind this spending plan is the real reason for a success that seems increasingly endemic: the brand bets heavily on a variety of cross-cultural stars ranging from Netflix actresses like Hoyeon Jung and the aforementioned Millie Bobby Brown and Phoebe Dynevor, to athletes like Eileen Gu and Eve Jobs, but also fashion legends like Pat McGrath and indie divas like Cynthia Erivo. How Louis Vuitton picks its celebrity ambassadors, 2023 nss magazine testata giornalistica registrata presso il Tribunale di Milano. Thanks to her hugely engaged audience, Lisa is responsible for almost 90 per cent of the media value that is generated for Celine, Repelski says. There isnt a similar pop group in the West as diverse and unisex., The market for ambassadors will become more competitive as brands compete for exclusive contracts. All rights reserved. 2023 The Hollywood Reporter, LLC. We want to hear it. Things were bleak in August 2020. From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, Korean idols are on their way to global supremacy, and fashion is no exception. The young persons guide to conquering (and saving) the world. ", BTS Says They're Looking 'at the Positive Side' After Losing First Grammy Nomination, BTS Shares Experiences of Racism as They Denounce Anti-Asian Attacks: 'We Feel Grief and Anger', BTS' Jungkook Turns Up the Heat in Sexy Abs-Baring Photo Shoot as Calvin Klein's New Global Ambassador, BTS Members: Everything to Know About the K-Pop Supergroup, BTS' J-Hope Begins Process to Join South Korean MilitaryAfter Legally Deferring for Years. Louis Vuitton announced the news on Twitter on Thursday, writing "#BTS for #LouisVuitton. People want bite-sized nuggets of content to digest. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. By Evan The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. ", Though India has not been a traditional target for the luxury sector, the. Few Western celebrities have the same vast and dedicated followings as K-pop stars, says Repelski. 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In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. Its exactly like a global ambassador Its also reflective of the need for ambassadors to appear in a multitude of advertising channels. Everything You Need to Know About the 2023 Met Gala, Forget Stealth Wealth, Im Here For Kooky Luxury, Only Rihanna Could Pull Off a Fur Coat With a Trucker Hat. Send us a tip using our anonymous form. Its exactly like a global ambassador In addition to Timberlake, other ambassadors such as Cate Blanchett, Naomi Osaka, HoYeon Jung, Zhou Dongyu and On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. The accompanying photo shoot, which appears in the magazine's May 2022 issue, sees her wearing a variety of items by Louis Vuitton. From New York to Paris, in-person fashion shows are back. While the guys are no stranger to high fashion they were outfitted in Gucci for their Dynamite video, and have sported everything from Dior to Saint Laurent in other appearances this is the first time they are teaming up officially with a fashion house. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. He points out that brands can develop strong connections with consumers through ambassadors with the high-level recognition factor and big fan armies of, say, Beyonc or Blackpink. "There are some things that are aspirational and then there are some things that are just completely out of your orbit. The 36-year-old Bollywood star's role was unveiled as part of a new handbag campaign, which sees her joining Emma Stone and Chinese actor Zhou Dongyu in a series of promotional shots. In April, Louis Vuitton named K-pop group BTS as its global brand ambassadors, while Tiffany & Co. signed up Blackpink singer and recent solo artist Ros, who has also been Saint Laurents global ambassador since AW20. Theyre the Swiss Army knife of marketing because they can reach audiences in so many countries on all these different platforms.. He serves as the creative advisor for the event and will have a hand in shaping the runway shows scenography. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. She joins Zendaya, Hoyeon, & J-hope in the list! The Fold - NZ WordPress Design & Development. Her career and convictions are inspiring. What will happen to sneakers now that the hype is over? The French fashion house debuted its first-ever campaign starring the Golden Globe-winning actress Campaign images show Padukone modeling Louis Vuitton's new Dauphine bag. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. She joins Zendaya, Hoyeon, & J-hope in the list! I am delighted BTS are joining Louis Vuitton today, Abloh says. At the Cruise 2023 show held at the Falk Institute in La Jolla, California, three weeks ago, by contrast, the stars in the front row ranged from Thai celebrity Urassaya Sperbund to actresses such as Chlo Grace Moretz, Euphoria's Maude Apatow, scream queens Samara Weaving and Emma Roberts, Bridgerton's Phoebe Dynevor, and bond girls Lea Seydoux and Ana de Armas. Blackpinks members arent all Korean-born and raised; theyre from various parts of the world and have more diverse influences. Top Western fashion influencer Chiara Ferragni, by comparison, has 23 million followers and a far lower engagement rate of 3 per cent (although still above the Instagram average of 2 per cent.) This is definitely the situation that we see in the conversations we have with our clients, and it wasnt the case a few years ago.. The news comes three months after BTS helped drive millions of views The way in which Louis Vuitton engages its stars could be called "eclectic" - in a fashion world where brands tend to focus on very recognizable general archetypes, Louis Vuitton's is the proverbial "wide net" in whose meshes one finds both Timothe Chalamet and the protagonist of the latest Netflix series, and various YouTubers and influencers mixed with filmmakers, celebrities from Asian markets such as China, Thailand or South Korea. Ethiopians savour first night of annual 'Addis Jazz Festival', Hollywood writers, studios stage last-minute talks as strike deadline looms, Soviet and Russian fashion icon Zaitsev dies - agencies. By Vogue Business in partnership with Snapchat, When you consider the traditional influencer, there is still a fairly obvious transactional element involved. Instead of spending a million dollars on virtual influencers or a spot with BTS, he has a different suggestion: Find a hundred real individuals across TikTok, YouTube and other channels that your target market might be utilising and give them $10,000 to promote your brand. See here for a complete list of exchanges and delays. I would bet that Louis Vuitton has a BTS capsule collection in the pipeline, and if I were to bet even further, it might even be a collaboration with each of the artists. We are sure that this wont be the last that we hear from Hoyeon in fashion and beyond and we cant wait to see what the future has in store for her. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. BTS doesnt need this partnership with Louis Vuitton, says Watson. "The band has great memories with McDonald's. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Please see our privacy policy for more information. Actress Deepika Padukone has become the first ever Indian brand ambassador of luxury brand Louis Vuitton. Comments, questions or feedback? It involves a little bit more thoughtfulness because the consumer is a bit harder to sell to right now. This strategy tends to create a strong association between stars and brand even when the clothes that are actually worn do not possess the explicit Louis Vuitton signature: unlike Chanel, Louis Vuitton looks may be less clearly identifiable, but the stars who wear them are, and the association works. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. BTS, meanwhile, have a playful and androgynous style, which is significant as more luxury brands blend mens and womens collections on the runway, he notes. Aut. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. 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Exclusive news, data and analytics for financial market professionals, Reporting by Joyce Lee and Mimosa Spencer; editing by Barbara Lewis. Created by nss in collaboration with Lyst, Cartesio is an interactive experience designed to identify users relationship with some of the biggest brands. South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. Want more from Teen Vogue? On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are their latest house ambassadors. This comes after the fashion industry underwent a tumultuous year in 2020. A virtual version of Angelababy attended Diors pre-fall 2021 show in Shanghai. BTS - Photo courtesy of LVMH. As part of the new partnership, Jungkook, J-Hope, V, BTS and Blackpink are able to connect with global audiences more effectively than some of their K-pop counterparts because of their unique background and preferences, says Booker. It also marks the beginning of Osakas new and ongoing role as an ambassador for the house, with further collaborative projects in the pipeline. Prada Ambassador Let us slide into your DMs. To receive the Vogue Business newsletter, sign up here. 2023 Tatler Asia Limited. All quotes delayed a minimum of 15 minutes. We are excited for our upcoming projects with Virgil Abloh," they shared. "We're excited to bring customers even closer to their beloved band in a way only McDonald's can through our delicious food when we introduce the BTS signature order on our menu next month. Most recently, however, the brand dressed Jennifer Connelly, Julia Roberts, and Deepika Padukone (Louis Vuitton's first Indian ambassador) for their red carpet at the Cannes Film Festival. Others recommend keeping an eye on emerging talent on popular platforms like Netflix. By signing up you agree to our User Agreement and Privacy Policy & Cookie Statement. Our Standards: The Thomson Reuters Trust Principles. All rights reserved. To revist this article, visit My Profile, then View saved stories. Over the past decade K-pop stars have benefited from the Hallyu wave, the phrase that sums up the popularity of Korean pop culture and entertainment overseas. Its the latest in a long list of world-renowned locations and landmarks across the globe where Louis Vuitton has staged shows. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. CNN Actor Deepika Padukone has been appointed Louis Vuittons first ever Indian brand ambassador, the French luxury house announced Tuesday. 2023 Cond Nast. Fashion juggernaut Louis Vuitton has tapped into the power of Netflix's Squid Game. How to make Nike's Air Max Day relevant again? For the brands spring 2021 campaign, shot by creative director Nicolas Ghesquire, Osaka wears a playful, kaleidoscopic minidress that feels perfectly in keeping with the tennis pros love for bold color and print.
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