But excluding the Daytona 500, which was impacted by an hours-long rain delay, viewership (2.866 million average excluding Daytona) is on par with 2020 (2.91 million average) and 2019 (2.871 million average). Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. Learn more about how Statista can support your business. Home Daytona 500 ratings history (1979-present). The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. Read more NASCAR TV Ratings Stabilize Amid Pandemic, Progressive Changes - Forbes We could shorten the season in terms of the number of races, which would have an impact on industry sponsorship, economics, the number of dates the tracks get, and certainly the size of our TV deal. If you look at average viewership for a network race for NASCAR right now it is 3.7 million viewers, the average viewership for cable races is 2.3 million viewers. Please logout and login again. Do your television partners, NBC and Fox, have the same viewpoint in regards to your television ratings? NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. Daytona 500 TV audience has declined roughly 47% from 2013-2022. Find your information in our database containing over 20,000 reports. (June 16, 2022). Is NASCAR the Most Watched Sport in America? | Sports The next evolution in viewing habits is streaming. It's peak viewership was 10.1 million viewers. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. Statista assumes no You have to look at the penetration levels and the trajectory of those platforms at the time that we do our rights deal. So if were looking at 3 million viewers, thats about 300,000 people that would not be able to see our content simply because its early on and trying to bring in the West Coast viewer. The media landscape has evolved over the course of the last eight years. Our intent is to make our content as broadly available to our fans who are watching NASCAR as they are consuming content. Show publisher information Viewership has been down for each and every one of NASCAR's events prior to Sunday's race and over the last five races, those numbers have been significantly lower with each of them 12% or. So what Steve is referring to, the opportunity that we have in 2022 if the weather cooperates, is one that were pretty excited about. So if you look at where we were in 2021 from a viewership perspective, where were going to net out versus 2019, were actually flat from a viewership perspective if you take out the Daytona 500. The last TV deal NASCAR negotiated in 2013 was a record television deal for NASCAR. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million. Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline And the same is true for NASCAR. Every single playoff stretch since the 2014 season has seen a decrease in viewership. NBC, we performed exceptionally well for them on the broadcast side, on the cable side; our OTT product, TrackPass, has doubled our expectations in 2020, tripled some expectations in 2021. With that, here's what you need to know about this year's Cup Series race at Dover, including start time and broadcast information. Daytona 500 Ratings History (1979-present) - Sports Media Watch Currently, you are using a shared account. Related: NASCAR intends to continue the charter system beyond 2024. April 29, 2023 at 3:55 PM. Certain races you could name are more tradition-rich than others. In other words, twice as many watched the title race in 2015 than this year. The Iowa vs Purdue college basketball games was the second most watched event with 3,585,000. Related: NASCAR ratings on big rise compared to recent years in 2022. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. Is NASCAR comfortable having a Cup Series race exclusively on a streaming platform, which is great in some respects, but will also limit the viewership possibilities compared to a race on a broadcast network? The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. Show sources information Nascar's Daytona 500 ratings fall 35% YoY to all-time race low Top NASCAR drivers head to Monster Mile; what about Jimmie Johnson? This year's Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. A paid subscription is required for full access. Last year, FOX averaged 4,159,000 viewers per race. When we go up against the NFL on a cable race, were usually in a 1.3 to 1.4-1.5 range. Opinions expressed by Forbes Contributors are their own. They are included along with social media engagement, streaming, and the like. So there is a direct correlation between our viewership trends and the advertising revenue that is attributed to our property. (Photo by Jonathan Ferrey/Getty Images). Up until the middle of the 21 st century the. Theres been some thought that maybe getting out of the NFLs way a little sooner could boost ratings. Id say in particular, in the short term, those network windows are really, really important. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. When we turned around that viewership narrative, I would say in 2019 and 2020, we started to see new brands come back to the sport. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Daytona 500 ratings history (1979-present), 1979-2004 numbers from Sports Business Daily. At a designated cut-off . Any change that we would make would be done just like anything else, with a lot of input and feedback from the industry, teams, tracks, and we have fan council research we rely on a lot, and nothing that we would make would be sudden in nature. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. Fortunately, for the first time in NASCAR history, that narrative has changed due to the 2022 season. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. I feel like the season running from February to November is probably the right length of season for us, but its probably too early to tell if there could be any other changes going into the next rights cycle. In other NASCAR action, Saturdays Xfinity Series race at Talladega averaged a 0.8 and 1.31 million on FS1, down from last years race on FOX (1.3, 2.06M). So that's household using televisions. statistic alerts) please log in with your personal account. He swept both stage wins and ultimately took the checkered flag an impressive 4.8-seconds ahead of the field to claim his first career NASCAR [] Coming off the 2021 season, how would you assess where NASCAR is at in the television landscape, the ratings NASCAR has earned and the direction NASCAR is headed regarding its next contract? At the start of the 21st Century NASCAR TV ratings meant everything. Your login session has expired. The NASCAR race today is set for a noon EST start time and will air on TV via FOX Sports 1. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. And what both Fox and NBC have done a really good job doing with us is evolving their product and evolving the distribution mix to make it current digital products, streaming in-car cameras on platforms like YouTube or Twitter or Fox having watch parties or alternate broadcasts on their various Fox Sports platforms. If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. NASCAR Xfinity results: Ryan Truex wins at Dover - Yahoo He is a veteran sports reporter, having covered the NBA, NFL, Major League Baseball, college basketball, college football, NASCAR, IndyCar and sports business for several outlets. I think were really well-positioned both today and going into the rights discussion in 2023. Those numbers of course, dont tell the entire story. Whats written in a contract isnt necessarily how the deal plays out over the course of those eight to 10 years. 3 min read. Try a week on us. If the sport starts rotating the tracks within the playoffs, including the championship event, it would be surprising to not see a boost in numbers. Ryan Truex wins his first NASCAR national touring race at Dover Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, . But it is similar to the dilemma that you correctly called out in 2013. Our share of those TVs that are tuned in is up 18%. But just like the 2022 race at Dover Motor Speedway, weather could . It's also down from March 2019 numbers. From an ad sales perspective: Ad Sales for Fox completely sold out every single ad unit on big Fox or FS1 throughout all of 2021. TV ratings are no longer the end all be all for NASCAR. Is NASCAR Bailing on Budweiser Over the Recent Bud Light Controversy? According to SMW, the Cup Series finale from Phoenix averaged a 1.95 rating/3.21 million viewers on NBC, up 4 percent in ratings and 5 percent in viewership from last year (1.9, 3.06 million), when it became the championship race for the first time. (2022). Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. The truth was of course far from that. NASCAR TV Ratings - Jayski's NASCAR Silly Season Site Lets take a deeper look at the data from the last five years. This year's race peaked at 10.57 million viewers during the final laps from 6:30 p.m. to 6:45. ET start time, and was probably two points off the season average based on where we expected that to be. Opinions expressed by Forbes Contributors are their own. If people want to watch a race, they will tune in to see the action. Jordan Bianchi is a motorsports reporter for The Athletic. It was a successful year as the sport averaged over three million average viewers per race. NASCAR Cup Series races have averaged 4.76 million viewers on Fox Sports so far this season, up 17% from the first eight races last year (4.09M). However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. The season ended with two flat tires. 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Pennzoil 400 at Las Vegas Speedway was also the most-watched event of the weekend on March 6 with a viewership of 4.544 million and a rating of 2.71 million. Average U.S. TV audience of NASCAR races 2019. NBC was up from an advertising perspective; it has been years since that has been the case. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. This year's viewership will be the Daytona 500's worst since the start of data availability began in 1979, . You only have access to basic statistics. (Keep in mind last year's audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.) And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. All of these numbers are the raw total from each rating release throughout the season. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. Be the first one to comment on this story. But because were delivering 3 million viewers on a typical Sunday, and youre probably getting 50,000 to 60,000 people in the stands, the way we look at that is were simply trying to deliver our content and our product to the most amount of eyeballs possible. That is more critical to our sport than probably any other sport in America. NASCAR - Statistics & Facts | Statista NASCAR has been down for the eighth . After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. The data would back that up. The 2020 and 2021 Daytona 500 were rescheduled due to inconducive weather and they happened on Mondays. 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(Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. The race was down 11.9% compared to the first Sunday race on FS1 last season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. Obviously, NASCAR would like to see growth, but looking at the numbers, is NASCAR pleased with where its at right now? As soon as this statistic is updated, you will immediately be notified via e-mail. Now, in large numbers, races and games are being watched on cell phones, computers and other mobile devices. ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited May 01, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. Prior to 2019 ratings are also across NBC and NBCSN. And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. FOX Announces TV Ratings For 2022 NASCAR Season NASCAR had its best season of overall viewership (114.231 million average viewers) since the 2018 season (120.454 million average viewers), according to the exact numbers released by Show Buzz Daily every week. Are 36 points races plus two exhibition races a right number for television or is that something that you could see tweaked? This was 9% less than last years race in Las Vegas, which attracted a total viewership of 4.396 million. As a Premium user you get access to the detailed source references and background information about this statistic. Every sport has a very passionate fan base. data than referenced in the text. (Keep in mind last years audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.). What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. Viewership of the NASCAR Cup Series increased by six percent since last year, from an average of 3.48 million to 3.7 million viewers. (The Athletic obtained data that confirmed Herbsts point). Despite the downward trend in household viewing, Nascar has managed to accumulate over 40 sponsors for 2021 and the series' diversity drive has been positively received, with Latinx musician. NASCAR is no exception. That's the first time in a decade that that has happened, Hebrst said. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. I would say its trying to capture more viewers and trying to capture more fans. I think thats some pretty solid footing.. So even if were competing versus the NFL, we hold up pretty well. (Photo by AaronP/Bauer-Griffin/GC Images). The 2013 Daytona 500 that was because of Danica Patrick. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. You may opt-out by. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Follow below for live results and highlights from this year's Wurth 400. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. Rain impacting the Daytona 500 cost us about 5 percent of our season average (this years race, delayed by nearly six hours, earned an average of 4.83 million viewers). What is NASCARs perspective on this criticism? That race had 1,279,000 viewers with a rating of 0.72. It was the most-watched event of the weekend, but down from last years which had 4.75 million viewers. Part of it is just because of the changes in the media environment, those network windows are more important. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. The back-to-back increases coincide with the return of Chase Elliott from injury (though it should be noted that the first of those gains at Martinsville last week can be attributed to a shift from Saturday night a year ago to Sunday afternoon). Because that race is so large from a viewership perspective, youre talking about nine million viewers. We are a national sport; we will deliver 3 million viewers in a typical NASCAR Cup Series race. (Busch would have still won.). A shot that shows the overall value sponsors receive. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. Fans can also watch NASCAR races for free by signing up for a trial of fuboTV. So if we were going to have a partnership with a company the likes of the Fox Corporation or NBC Universal, there needed to be a significant allocation of our races that went to cable to have a network partner as powerful and blue chip in nature as each one of those. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. The ESPN and ABC broadcasts increased 26% and 8% respectively . Not just from a financial perspective, but from what is the distribution sweet spot that makes the most sense for our industry and our fan base. Please create an employee account to be able to mark statistics as favorites. Flat is better than down, but. It brought a household rating of 2.33 for FOX. And a lot of that will be dictated by the penetration levels that are there at the time of the year. The fact that were as bullish as we are about our positioning in 2022 going into 2023, that is real. NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. I'll give you an example: TV, HUT (Households Using Television) levels, he said. Required fields are marked *. The NASCAR Cup Series race at Las Vegas is down slightly from late February race in 2021. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. Certain segments of fans, and media, began to cry that sky was falling. The event was up 5% compared to last year at 4.336 million average viewers on FOX. That NASCAR was doomed, soon to become nothing more than a memory. And thats with a rain-impacted Daytona 500 in 2021. NASCARs popularity is down and the ratings reflect it. The NASCAR playoffs have been a controversial idea ever since its inception for the 2014 season and that has been shown over the years with the overall viewership during the final 10-race stretch. This year's race at . We feel pretty good about where were trending for those discussions with Fox, NBC and anybody else. (Jasen Vinlove / USA Today), NBCSN is shutting down at the end of 2021. Then you can access your favorite statistics via the star in the header. And, obviously, the network window is increasing as well. Published by Statista Research Department , Dec 8, 2022. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. This. Business Solutions including all features. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Sunday's NASCAR race was the most watched sporting event of the weekend. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. In todays world TV ratings arent the big deal they once were nor the only thing that matters. Are you as bullish? Additionally, FOX announced that the 2022 NASCAR Cup Season was the second most-streamed season all-time with an average minute audience of 35,714. Required fields are marked *. Figuring out how that all comes together, in an uncertain time for broadcast rights, is the responsibility of NASCAR executive Brian Herbst, senior vice president of media and productions. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. After years of decreasing numbers, a boost in viewership is very positive. (Photo by ISC Images & [+] Archives via Getty Images). Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. to incorporate the statistic into your presentation at any time. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. We will be a linear TV property, traditional TV property, through 2024. The other scenario that we could do is run midweek races, which we were forced to do in 2020. We have a really good relationship with both Fox and NBC. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). NASCAR average TV audience in the US 2019 | Statista Is that fair to say? I think youll continue to see a premium on those network windows from the team side. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. . The lead-in ARCA race drew a 0.34 and 522,000, down slightly year-over-year (0.35, 532K). But even with that decline, if you look at any other Tier 1 sports property any property essentially thats over 100,000 viewers or so on an average minute basis, and those are the properties that tend to have really lucrative rights deals for any property that has completed their regular season, we performed better than any one of those other properties from 2018 to 2021. Gone are the days when a fan would tune in to a broadcast or cable channel to see their favorite sporting event or teams, as many leagues around the globe have signed rights fees with streaming platforms like ESPN+, Amazon, Peacock, Paramount+ and a plethora of others.